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	<title>Top Startup &#187; Networking</title>
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	<description>Colin Nederkoorn's struggle from leaving his job to startup success</description>
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		<title>Three things to prevent your downfall in the recession</title>
		<link>http://topstartup.com/2008/12/18/three-things-to-prevent-your-downfall-in-the-recession/</link>
		<comments>http://topstartup.com/2008/12/18/three-things-to-prevent-your-downfall-in-the-recession/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 21:09:34 +0000</pubDate>
		<dc:creator>Colin</dc:creator>
				<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://topstartup.com/?p=301</guid>
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Things will get better. Things WILL get better. You can keep wishing, clicking your heels, rubbing a rabbits tail. Whatever keeps the spirits at bay, keep doing that. The people who survive the next year, 2 years, 5 years&#8230; are the ones who have future-proofed their lives.
I&#8217;m going to focus mainly on tech, but these [...]]]></description>
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<p>Things will get better. Things WILL get better. You can keep wishing, clicking your heels, rubbing a rabbits tail. Whatever keeps the spirits at bay, keep doing that. The people who survive the next year, 2 years, 5 years&#8230; are the ones who have future-proofed their lives.</p>
<p>I&#8217;m going to focus mainly on tech, but these principles apply elsewhere too. In tech I can make a differentiation between hard skills and soft skills.</p>
<table border="0">
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<tr>
<th>Hard Skills</th>
<th>Soft Skills</th>
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<tr>
<td>Engineers<br />
Designers<br />
Physical deliverable on the critical path</td>
<td>Product / Project Management<br />
Marketing<br />
Non-engineering founders</td>
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<p>Drop yourself into a bucket. If you&#8217;re on the &#8220;hard skills&#8221; side <em>and</em> you have a decent resume, congratulations! You might have to work for less money, but you should be able to find work.</p>
<p>But wait, you say &#8220;I have soft skills. I&#8217;m the <em>Chief Inspiration Officer</em>. I inspire people!<em></em>&#8221; You might be ok too. BUT, only if you did a lot of work in the years leading up to right now.</p>
<p>Here&#8217;s where you should be:</p>
<p><strong>1. You&#8217;re a known voice</strong> in the conversation on your areas of interest. Think <a href="http://www.guykawasaki.com/">Guy Kawasaki</a>, <a href="http://www.merlinmann.com/">Merlin Mann</a> or <a href="http://www.avc.com/">Fred Wilson</a>. If you&#8217;re a known voice, people seek you out and will likely offer you a job, even in a down market (if you need one). Achieving this status is the highest form of social capital. I&#8217;m not in that position yet &#8211; but having my words online helps me with potential employers. All other things being equal someone with a industry related blog is better than someone without.</p>
<p><strong>2. </strong>When you walk into an industry event, <strong>everyone knows you.</strong> Networking<strong> </strong>is a 24/7 activity. Take a look at your linked-in profile. Are 90% of the people there from your current employer? <strong>*gulp*</strong> That&#8217;s not good. Those people can&#8217;t help you if you get let go. If you started networking only <em>after</em> you lost your job, it&#8217;s going to be a long uphill battle. People are wary of <em>what you want</em> from them. Meet people when you&#8217;re in a position to help them and it&#8217;s much easier to ask for their help or advice in the future.</p>
<p><strong>3. Family</strong> is a last resort fall back. I&#8217;m extremely lucky that my Dad needs help at his business. If I get let go and can&#8217;t find a job, he could always use my help. My parents would also feed me, and make sure I don&#8217;t become homeless. If you don&#8217;t have family to fall back on, then work extra hard networking while you still have a job. You don&#8217;t have the last safety net.</p>
<p>Times are going to be tough but the strong will survive.</p>
<p>Will you?</p>
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