Nov 7

Does Ameriprise’s buying lunch business model work?

No free lunchMy friend Srirup invited me to a “free lunch” (the cynic in me knows nothing is free). Ultimately the cost of this lunch was my time for 20 minutes to listen to a sales pitch, and me taking (or not) a follow up call. Im not going to do business with Ameriprise because of the lunch. Read the rest of this entry »

Popularity: 16% [?]

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Posted in Advertising, Opportunities 11 Comments »

Oct 23

Someone at facebook or microsoft is an idiot.

Facebook Poor Targeted AdvertisingFacebook has a gold mine of user information to do targeted advertising really well. They have an ad deal with microsoft to monetize their site. Who is dropping the ball? Why in god’s name is a 25 year old unmarried male being served up the following ad: Read the rest of this entry »

Popularity: 9% [?]

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Posted in Advertising, Facebook, Rant, Web 2.0 No Comments »

Jul 23

Click fraud rampant on Looksmart ?

Click FraudLooksmart is a smaller PPC (pay per click) advertising platform. Google is the gorilla in the room and offers great tools to track the conversions of other systems. Unfortunately, I cant give you specific numbers. I can tell you that Google, Yahoo and Microsoft are all within 1 – 2 percentage points of each other. Looksmart is around 10% lower than the others on conversions. Read the rest of this entry »

Popularity: 15% [?]

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Posted in Advertising, Opinion, Technology No Comments »

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